When Shopify retires checkout.liquid,
the browser pixels on your Thank-you page stop firing. Pixelock forwards each order
server-side to your own Meta and GA4 accounts, so your ad platforms keep attributing revenue.
Private beta · hands-on onboarding · your own credentials.
Conversions recovered
Most non-Plus Shopify stores fire their Meta and Google pixels from the Thank-you or
Order-status page. Ad blockers, ITP and iOS already drop a slice of those events before they
ever reach Meta or Google — and on 26 August 2026, when Shopify retires checkout.liquid and Additional Scripts,
the rest stops firing entirely.
Your ad platforms use that conversion data to optimise spend. When it goes dark, they bid blind — and you pay for it in worse targeting and unattributed sales. Server-side tracking sends the order from your store to your ad accounts directly, so a browser never has to cooperate.
Your store posts each completed order to Pixelock over a webhook — signed with your store’s own secret so nothing else can spoof a sale.
We check the signature, apply your consent rules, and score the event for Event Match Quality with hashed identifiers — no third-party ad network in the path.
A server-to-server event goes to your own Meta pixel (Conversions API) and your own GA4 property (Measurement Protocol). Each destination is isolated — one outage never blocks the other.
Pixelock is bring-your-own-keys. It connects to the ad and analytics accounts you already run — nothing routes through a third party, and you can revoke access at any time.
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Your pixel ID + a Conversions API token. Events attribute to the ad account you already run.
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Your measurement ID + a Measurement Protocol secret. Purchases land in the property your team already reports on.
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Everything runs on keys you own and can revoke. Pixelock stores them encrypted and never resells your data.
Pixelock never shares a conversion for a shopper who has opted out, set Global Privacy Control, or requested erasure — and, when consent is required, only shares against a stored marketing-consent receipt. Right-to-erasure scrubs the stored order and suppresses any future send, and personal data is minimised after 90 days.
See our privacy notice and data-deletion policy.
Pixelock is server-side conversion tracking for Shopify non-Plus stores. When a customer buys, Shopify sends the order to Pixelock, which forwards a server-to-server conversion event to Meta (Conversions API) and Google Analytics 4 — recovering the pixel data that browser blockers, iOS, and the checkout.liquid deprecation would otherwise lose.
Shopify is retiring checkout.liquid and Additional Scripts for the Thank-you and Order-status pages on 26 August 2026. Non-Plus stores that relied on those pages to fire Meta and GA4 pixels will simply stop reporting a large share of conversions. Pixelock moves that tracking server-side, so your ad platforms keep seeing sales.
Conversions are sent directly server-to-server to your own Meta pixel (via the Conversions API) and your own GA4 property (via the Measurement Protocol) — nothing routes through a third-party ad network. Each event is scored for Event Match Quality and hashed identifiers are attached so Meta and Google can attribute the sale.
No. Pixelock uses your own credentials — your Meta pixel and Conversions API token, and your GA4 property and Measurement Protocol secret. The data goes to accounts you own and control; we never route it through our own ad network and never resell it.
Yes, from day one. Pixelock never shares a conversion for a shopper who has opted out, set Global Privacy Control, or requested erasure, and — when consent is required — only shares with a stored marketing-consent receipt. Right-to-erasure scrubs the stored order and suppresses future sends, and personal data is minimised after 90 days.
Pixelock is in private beta with hands-on onboarding. Request access and we set your store up for you: connect your Meta and GA4 credentials, point your order webhook at Pixelock, and confirm real conversions are landing before the 26 August deadline.
Pixelock is in private beta with hands-on onboarding — we connect your Meta and GA4 credentials, point your order webhook at Pixelock, and confirm live conversions are landing well before 26 August.
Request beta access →